When the brand-new startup, Žij Lépe set out to break the stigma around menopause with its all-natural supplements, I helped create a digital campaign that validated women's real experiences through honest, educational content.

I led the SEO and digital launch strategy, helping turn awareness into a reach of 140,000 and the brand's first sales. After just one month after my creative go-live, the campaign's attention sealed a vital influencer partnership, generated immediate sales, and paved the way for retail distribution at DM Drogerie stores.