I built the creative strategy and development of Samsung FutureStore, adapting a successful Asian livestream commerce model for Czech and Slovak audiences. I shaped the concept, brand experience, content format, and creative execution across 12 months of live broadcasts, integrating storytelling, influencer engagement, gamification, and sales-driven experiences.

At first, Samsung FutureStore was an experiment. But the show's success turned into a scalable market model because I delivered tangible metric results:

+10.4 million total reach
+ 250K+ live views
+ 22K average peak views
+ 2k average social comments during stream
+ 550 high-value product sales