With one week to build a complete visual world from the ground up, international recording artist LP trusted me to transform their narrative concept into a fully-realized music video and campaign.

I led the creative direction from concept-to-execution by developing the story, creating the storyboard and script, shaping the visual language, and collaborating with production to bring the set, styling, and on-screen world to life. Beyond the film itself, I partnered with BMG Records to extend the experience into fan engagement, making collectible playing cards that became part of the global launch.

This project indicated a new creative chapter for LP; focusing on deeper storytelling and visual world-building. The impact rippled into our creative campaign for LP’s overall album, generating a 12% growth in social followers ahead of release and reaching over 4.4M views on YouTube.