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K-DREAM

Project type

IP Campaign

Delivered

Treatment Development, Brand Positioning, Digital Experience, Launch Campaign

K-Dream entered KVIFF Talents as a promising original series concept, and I helped transform the project into a globally positioned IP ready to capture industry attention.

Beyond developing the creative treatment, I helped refined the project positioning via a new concept website and built a launch strategy to lead them into the international film festival season. By shaping how the series was presented to audiences, media, and potential investors, we created a stronger market presence and generated momentum around the project.

The result was a successful KVIFF Talents showcase, increased media attention during the festival, and a stronger foundation for bringing K-Dream to global partners and investors.

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