When ČSOB Private Banking wanted to deepen relationships with its high-net-worth clients, I defined a content marketing approach that would keep extremely-targeted audiences connected on the day-to-day. What emerged was Trhy & Bohatsví (Markets & Wealth) a premium podcast platform that transformed market insights into meaningful conversations.

From ideation to brand development and all the way to production delivery, my plan for Trhy & Bohatsví resulted in an all-new content channel that has since been duplicated across ČSOB's regional offices.