As Cars & Care expanded across Central Europe, the company needed a brand that reflected its customer-first values. I led the transformation by creating a complete brand system that unified its visual identity across every customer touchpoint.

From developing the brand book and creative guidelines to directing retail environments, merchandise, and campaign assets, I ensured a consistent brand experience across seven locations. I also orchestrated a synchronized launch across all markets within a precise 24-hour window, bringing the new identity to life as one cohesive rollout.

The refreshed brand contributed to increased direct sales, higher employee satisfaction scores, and improved Net Promoter Index (NPI) results across the company's B2C division.